Founder Toolkit

LTV : CAC Calculator

Measure customer lifetime value against acquisition cost.

Free · No signup · No email wall

Monthly Revenue / Customer

Gross Margin

Monthly Churn

Customer Acquisition Cost

LTV : CAC ratio

3.9 : 1

Healthy — 3:1 or better 🎉

Lifetime Value (LTV)

$980

CAC

$250

CAC Payback

6.4 mo

Avg Customer Lifetime

2.1 yrs

LTV = (revenue × margin) ÷ churn. Healthy ratio ≥ 3:1.